Jessica Simpson: Singer, Actress, Beer Spokesperson?

Aug
20
Submitted by admin on August 20, 2008 - 7:30am
0820simpson_sm.jpg

Singer, actress and North Texas native Jessica Simpson will soon be marketing beer, according to an announcement expected today from a local brewing company. Ms. Simpson will serve as a spokeswoman and appear in ads in stores for Stampede Light Plus, which is made by Dallas' Stampede Brewing Co. But she won't be just another pretty face: Ms. Simpson is taking a 15 percent stake in the brewer. Terms of the transaction were not disclosed.

"She's the face of the brand now," said Lawrence Schwartz, Stampede's president and chief executive, who says sales have more than doubled in the past year. Stampede's marketing is focused on its vitamin content, which it describes as "functional additives."


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[...] There’s a tear in your beer — and it’s going to be Jessica Simpson’s. (Bricks and Stones) [...]

- Quickies: All My Exes Live in Texas, August 20 2008 08:34am

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