Jessica Simpson: Singer, Actress, Beer Spokesperson?
August 20th, 2008 at 8:30 am by admin
Singer, actress and North Texas native Jessica Simpson will soon be marketing beer, according to an announcement expected today from a local brewing company. Ms. Simpson will serve as a spokeswoman and appear in ads in stores for Stampede Light Plus, which is made by Dallas’ Stampede Brewing Co. But she won’t be just another pretty face: Ms. Simpson is taking a 15 percent stake in the brewer. Terms of the transaction were not disclosed.
“She’s the face of the brand now,” said Lawrence Schwartz, Stampede’s president and chief executive, who says sales have more than doubled in the past year. Stampede’s marketing is focused on its vitamin content, which it describes as “functional additives.”
Quickies: All My Exes Live in Texas says:
[…] There’s a tear in your beer — and it’s going to be Jessica Simpson’s. (Bricks and Stones) […]