Lauren Conrad's Clothing Line Not Selling?

Oct
3
Submitted by admin on October 3, 2008 - 7:21am
lauren-conrad-fashion-line.jpg

Finally something goes wrong for Lauren I was beginning to hate her perfect life. Apparently, the hype over Lauren Conrad's line at Bloomingdale's seems to have died down. After her appearance at the store last month, Bloomingdale's vice chairman Frank Doroff told Women's Wear Daily,

"The sell-throughs have been fantastic, the best-selling celebrity line we have."


But a shopper recently browsing the racks at the 59th Street flagship told the NY Post,

"The racks of Lauren's line were over stuffed with clothes. Her line is not selling."


Conrad is up against Gwen Stefani's L.A.M.B. line, which has been around five years, and Mary-Kate Olsen's Elizabeth & James, which has four windows at Bloomingdale's. Kitson in LA "has 12 bins of Lauren Conrad clothing sitting in the warehouse" which the store couldn't sell "even after a buy-one, get-one-free offer." Conrad's rep blames the overstock on a complete sell-out of the line and re-ordering of merchandise.

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