Lauren Conrad's Clothing Line Lands In Kohl's

Remember how Lauren Conrad had a clothing line that suspiciously halted production? Yeah, I had to drum up my memory too. Well, apparently that line has come a long way from Kitson and tumbled into Kohl's.

“It is a California chic line,” she tells Usmagazine.com of the new collection, dubbed LC Lauren Conrad. “It is a little more casual. They are basically trying to take that California style and make it accessible everywhere.” The line –with prices averaging between $20 to $60 — will be available in October at Kohl’s stores nationwide, as well as on the company’s website. “We are very excited to announce our partnership with Lauren Conrad, a pop culture icon whose style resonates with our contemporary customer,” Don Brennan, the senior vice president of Kohl’s, told Us in a statement.

Pop culture icon? That's a bit much don't you think? Something along the lines of boring and predictable would be much more befitting. I guess if maybe they put a Miley Cyrus asian photobooth in the stores maybe they can attract enough 12-year-olds to buy some clothes.